rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Samsung Electronics Company, Ltd
    sub title: Galaxy Note 7 crisis
  name:
    name part: Thomas, Emily
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Zeron, Alejandra
    role:
      role term: author.
  name:
    name part: O'Rourke, James S.
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product failure, as well as Samsung's and the mobile industry's reaction to the crisis. This case further explores the financial and brand reputation damage to Samsung Electronics, along with other contemporary issues that affected the South Korean industrial giant.
  target audience: specialized
  note: Emily Thomas, Alejandra Zeron, James S. O'Rourke.
  note: Originally Published InThomas, E., Zeron, A., & O'Rourke, J. S. (2017). Samsung Electronics Company, Ltd.: Galaxy Note 7 crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame.
  subject:
    name:
      name part: Samsung Telecommunications America
    genre: Case studies
  subject:
    name:
      name part: Samsung Telecommunications America
  subject:
    topic: Crisis management
    genre: Case studies
  subject:
    topic: Samsung Galaxy Note (Smartphone)
    genre: Case studies
  subject:
    topic: Smartphones
    genre: Case studies
  subject:
    topic: Product safety
    genre: Case studies
  subject:
    topic: Gestion de crise
    genre: Études de cas
  subject:
    topic: Samsung Galaxy Note (Téléphone intelligent)
    genre: Études de cas
  subject:
    topic: Téléphones intelligents
    genre: Études de cas
  subject:
    topic: Produits commerciaux
    topic: Sécurité
    genre: Études de cas
  subject:
    topic: Crisis management
  subject:
    topic: Product safety
  subject:
    topic: Samsung Galaxy Note (Smartphone)
  subject:
    topic: Smartphones
  classification: HD49 .T46 2017
  classification: 658.4056
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526489043
  identifier: 152648904X
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171803.7
    record identifier: in00005497186
    language of cataloging:
      language term: eng