rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Note on the global watch industry
  name:
    name part: Sternad, Dietmar
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Knoll, Claudia
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This industry note describes the main developments on the global watch market and in different world regions. First, it contrasts the high quality and premium price strategies of companies from traditional watchmaking countries in Europe (Switzerland, in particular) with the low-cost strategies of competitors from Asia (e.g. from China, Hong Kong, or India). The note further also contains information about the main trends in the international watch industry (e.g. quality improvements in traditional low-cost countries or the rise of mobile Internet devices which are potentially substituting traditional watches) and about the main differences and developments of the world's major watch sales markets in Europe, the United States, and Asia. This industry note can be used either stand-alone (as the basis for an industry analysis) or as an industry background for the case "Jacques Lemans: The Development of a Global Watch Brand".
  target audience: specialized
  note: Dietmar Sternad, Claudia Knoll.
  note: Originally Published InSternard, D., & Knoll, C. (2014). Note on the global watch industry. Journal of International Business Education, 9(1), 17-30. JIBE9-0CS2.
  note: Includes bibliographical references and index.
  subject:
    topic: Clock and watch industry
  subject:
    topic: Clock and watch makers
  subject:
    topic: Advertising watches
  subject:
    topic: Horlogerie
  subject:
    topic: Horlogers
  subject:
    topic: Advertising watches
  subject:
    topic: Clock and watch industry
  subject:
    topic: Clock and watch makers
  classification: HD9999.C582 S74 2014
  classification: 338.4768111409
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526461209
  identifier: 152646120X
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171755.7
    record identifier: in00005497170
    language of cataloging:
      language term: eng