Atlassian : supporting the world with legendary service /
The case describes the evolution of Atlassian, a born global enterprise software firm from Australia founded by two young business IT graduates in 2002. By early 2009, the firm has become one of Australia's fastest growing technology ventures, had revenues of $35 million (nearly all of them out...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
NeilsonJournals Publishing,
2009.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case describes the evolution of Atlassian, a born global enterprise software firm from Australia founded by two young business IT graduates in 2002. By early 2009, the firm has become one of Australia's fastest growing technology ventures, had revenues of $35 million (nearly all of them outside Australia), thousands of customers around the globe and multiple offices. The founders' ambition is to grow Atlassian into a $100 million company with 50,000 customers worldwide. The case invites a discussion of Atlassian's strategy, its genesis, and sustainability and scalability in international markets. |
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| Item Description: | Originally Published InZalan, T., Muzychenko, O., & Burshtein, S. (2009). Atlassian: Supporting the world with legendary service. Journal of International Business Education, 4(1), 27-46. JIBE4-0CS2. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781526461018 1526461013 |