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Next generation succession : take over or leave VDC Dairy Farm? /

Ted Cruz was the heir apparent to VDC Dairy Farm. His father, Victor, founded the buffalo dairy farm as a social enterprise and insisted that the mission of the firm of helping dairy farmers should never be compromised even it if meant earning less profit. The directive of Victor placed Ted in a tou...

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Bibliographic Details
Main Author: Santiago, Andrea (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
VDC Dairy Farm.
Social entrepreneurship.
Dairy farming.
Strategic planning.
Entrepreneuriat social.
Élevage laitier.
Planification stratégique.
Dairy farming
Social entrepreneurship
Strategic planning
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Ted Cruz was the heir apparent to VDC Dairy Farm. His father, Victor, founded the buffalo dairy farm as a social enterprise and insisted that the mission of the firm of helping dairy farmers should never be compromised even it if meant earning less profit. The directive of Victor placed Ted in a tough spot since Ted wanted to grow the business regardless of his father's mission. Further, he had his own dreams of producing and selling buffalo milk to the hard-to-reach consumers, those who live in remote areas. Thus, he wondered if it was the best time to leave the business and start his own or to succeed his father and continue his legacy.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781526469373
1526469375