rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Recycled milk jugs become chairs for lollygaggers
    sub title: Loll Designs walks the talk
  name:
    name part: Maamoun, Ahmed
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Loll Designs ("Loll") is a Minnesota company that specializes in designing and manufacturing heavy-duty outdoor furniture. In 2007, Loll began using recycled milk jugs (plastic milk containers) to manufacture their chairs. Greg Benson, Loll's co-founder and CEO, had a firm conviction that manufacturing their products out of recycled milk jugs was the company's competitive advantage. Positioning Loll as a caring, environmentally friendly, sustainability-oriented company enabled the company to target a niche psychographic segment. In early 2017, Greg considered the possibility of switching to virgin plastic instead of recycled milk jugs. The plummeting oil prices made the switch not only feasible but also cost-effective. Making new plastic suddenly became less expensive than the recycling process, since collecting, cleaning, and preparing used plastics took a lot of energy, time, and effort. Loll was concerned with keeping the environment vibrant, clean, healthy, and beautiful. As such, the company had several green initiatives. Loll gave back to the community through an annual volunteer gathering to plant trees and pick up trash. The company was also part of the "1% for the Planet" movement, whereby participating companies donated at least 1% of their annual net revenues to environmental organizations worldwide. However, recycling milk jugs resonated the most with their customers as the company's best green initiative. Should Greg drop his company's most glamorous green initiative and procure virgin plastic to cut costs?
  target audience: specialized
  note: Ahmed Maamoun.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us-mn
  subject:
    name:
      name part: Loll Designs.
  subject:
    topic: Sustainable development
    geographic: Minnesota
  subject:
    topic: Plastic bottle craft
    geographic: Minnesota
  subject:
    topic: Recycling (Waste, etc.)
    geographic: Minnesota
  subject:
    topic: Furniture industry and trade
    geographic: Minnesota
  subject:
    topic: Développement durable
    geographic: Minnesota
  subject:
    topic: Recyclage (Déchets, etc.)
    geographic: Minnesota
  subject:
    topic: Meubles
    topic: Industrie
    geographic: Minnesota
  subject:
    topic: Furniture industry and trade
  subject:
    topic: Plastic bottle craft
  subject:
    topic: Recycling (Waste, etc.)
  subject:
    topic: Sustainable development
  subject:
    geographic: Minnesota
  classification: HC79.E5 M33 2019
  classification: 338.927
  related item:
    title info:
      title: SAGE Knowledge. Cases
  related item:
    title info:
      title: SAGE research methods. Cases
  identifier: 9781526479402
  identifier: 1526479400
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171806.7
    record identifier: in00005497139
    language of cataloging:
      language term: eng