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Of mice, men, and women : sex-based pharmaceutical marketing strategies /

A successful British biochemist, Lawrence Wright, considers himself lucky to be working for an up-and-coming biotechnology company in the heart of Paris. As a member of a research and development team, he is about to complete the last animal testing phase for a new drug showing tremendous potential...

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Bibliographic Details
Main Author: Kniazeva, Ekaterina, active 2019 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Wright, Lawrence.
Medicine > Research > Sex differences.
Pharmaceutical industry.
Drugs > Marketing > Moral and ethical aspects.
Health > Sex differences.
Drug Industry
Médecine > Recherche > Différences entre sexes.
Industrie pharmaceutique.
Santé > Différences entre sexes.
Drugs > Marketing > Moral and ethical aspects
Health > Sex differences
Medicine > Research > Sex differences
Pharmaceutical industry
Electronic books.
Case Reports
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

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