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Jacques Lemans : the development of a global watch brand /

The case describes how entrepreneur Alfred Riedl developed Jacques Lemans from a small Austrian watch company into a global brand that is active in more than 120 countries around the world. There is a specific focus on the international marketing mix of the company, including its product range, bran...

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Bibliographic Details
Main Authors: Sternad, Dietmar (Author), Knoll, Claudia (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2014.
Series:SAGE Knowledge. Cases.
Subjects:
Jacques Lemans > Case studies.
Clock and watch industry > Australia > Case studies.
Branding (Marketing) > Australia > Case studies.
Corporate image > Case studies.
Horlogerie > Australie > Études de cas.
Stratégie de marque > Australie > Études de cas.
Entreprises > Image > Études de cas.
Branding (Marketing)
Clock and watch industry
Corporate image
Australia
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

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