Air pollution in Delhi and six blind men /

Circa 2018, the air in Delhi, India, was among the most polluted of all major cities worldwide. This case is about the challenges of managing the problems of air pollution in Delhi (APD). It narrates the challenges faced by Mr. Sumit Goyal, a management consultant, in designing a social marketing pl...

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Bibliographic Details
Main Author:	Kar, Pravat Surya (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	Best management practices (Pollution prevention) > India > Delhi > Case studies. Air > Pollution > India > Delhi > Case studies. Social marketing > India > Delhi > Case studies. Meilleures pratiques de gestion (Prévention de la pollution) > Inde > Delhi > Études de cas. Marketing social > Inde > Delhi > Études de cas. Air > Pollution Best management practices (Pollution prevention) Social marketing India > Delhi Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Circa 2018, the air in Delhi, India, was among the most polluted of all major cities worldwide. This case is about the challenges of managing the problems of air pollution in Delhi (APD). It narrates the challenges faced by Mr. Sumit Goyal, a management consultant, in designing a social marketing plan to fight APD. Accordingly, in this case, students will find multiple perspectives and data on causes and remedies of APD. They will learn about the nature of wicked problems and appreciate complexities of designing behavior change marketing projects.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526466761 1526466767