Making analytics actionable at AllDrinksSoft : MyResults and AMPlify /

AllDrinksSoft (ADS), a US-based manufacturer and distributor of non-alcoholic beverages, began its journey into Business Analytics (BA) by developing two performance dashboards: one for its branches and one for its sales staff. By recounting the development and implementation of these two applicatio...

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Bibliographic Details
Main Author:	Schultze, Ulrike (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	Data mining > Case studies. Marketing > Data processing > Case studies. Management > Mathematical models > Case studies. Performance standards > Case studies. Work measurement > Case studies. Exploration de données (Informatique) > Études de cas. Marketing > Informatique > Études de cas. Gestion > Modèles mathématiques > Études de cas. Rendement au travail > Normes > Études de cas. Travail > Mesure > Études de cas. Data mining Management > Mathematical models Marketing > Data processing Performance standards Work measurement Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	AllDrinksSoft (ADS), a US-based manufacturer and distributor of non-alcoholic beverages, began its journey into Business Analytics (BA) by developing two performance dashboards: one for its branches and one for its sales staff. By recounting the development and implementation of these two applications, and considering how improvements to them might be prioritized, this case explores ADS's journey into BA. In so doing, it highlights questions about the meaning of BA, the various ways in which analytics solutions can be designed and implemented, what the stages of BA maturity look like and how organizations might progress along this maturity trajectory.
Item Description:	Originally Published InSchultze, U. (2016). Making analytics actionable at AllDrinksSoft: MyResults and AMPlify. Journal of Information Technology Teaching Cases, 6, 84-98.
Physical Description:	1 online resource : illustrations.
ISBN:	9781526475565 1526475561