Measuring attitudes /

Measurement of attitudes requires understanding of theoretical and cognitive characteristics as well as practical considerations of the survey measurement process. Given the subjective nature of attitudes, several elements may influence how individuals report them, including context effects in a sur...

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Bibliographic Details
Main Authors:	Bautista, René (Author), Bilgen, Ipek (Author), Bulgar-Medina, Justine (Author)
Other Authors:	Atkinson, Paul, 1947- (Editor), Delamont, Sara, 1947- (Editor), Cernat, Alexandru (Editor), Sakshaug, Joseph W. (Editor), Williams, Richard A., active 2020 (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Anthropology. Business and Management. Communication and Media Studies. Anthropologie. anthropology. Anthropology
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Measurement of attitudes requires understanding of theoretical and cognitive characteristics as well as practical considerations of the survey measurement process. Given the subjective nature of attitudes, several elements may influence how individuals report them, including context effects in a survey questionnaire, response biases due to social interactions between respondents and interviewers, social norms in society, and the very nature of the topics being asked. This entry provides a broad perspective of the measurement process in general and how sources of measurement error may have an impact on measures.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529749366 1529749360 9781526421036 1526421038