rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Applying behavioral insights to real-world letter invitations
    sub title: a randomized controlled trial testing for the effect of personalization and risk frame messaging on NHS diabetes prevention programme uptake
  name:
    name part: Guenther, Benno
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Case studies
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In this case study, we summarize a large-scale randomized controlled trial conducted by Public Health England Behavioural Insights. The randomized controlled trial compared which of two invitation letters was most likely to increase uptake of the National Health Service Diabetes Prevention Programme among patients at high risk of developing diabetes. These patients received an invitation letter to attend the National Health Service Diabetes Prevention Programme, as a means to introduce lifestyle changes which reduce their likelihood of developing diabetes in the future. The aim of this research project was to design the invitation letter using behavioral insights and test its effectiveness for (a) uptake and (b) adherence to the National Health Service Diabetes Prevention Programme. This case study explains in detail how the research was undertaken and introduces behavioral science frameworks that facilitate the design, testing, and ultimately implementation of behavioral interventions in the context of real-world preventive health care.
  target audience: specialized
  note: Benno Guenther [and four others].
  note: Includes bibliographical references and index.
  subject:
    topic: Health behavior
    topic: Research
    genre: Case studies
  subject:
    topic: Diabetes
    topic: Research
    genre: Case studies
  subject:
    topic: Habitudes sanitaires
    topic: Recherche
    genre: Études de cas
  subject:
    topic: Diabetes
    topic: Research
  subject:
    topic: Health behavior
    topic: Research
  classification: RA776.9 .G84 2020
  classification: 613
  related item:
    title info:
      title: SAGE Research Methods Cases : Medicine and Health
  identifier: 9781529742732
  identifier: 1529742730
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200616
    record change date: 20240923170509.9
    record identifier: in00005496649
    language of cataloging:
      language term: eng