How to visualize and interpret social media networks using social network analysis tools /
This guide introduces the reader to basic terminology and tools that are useful for conducting social network analysis, including Communalytic, CrowdTangle, Netlytic, YouTube Data, and Gephi, all of which can be accessed for free and do not require coding skills. The guide includes preliminary consi...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications, Ltd.,
2022.
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| Series: | SAGE research methods: doing research online
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This guide introduces the reader to basic terminology and tools that are useful for conducting social network analysis, including Communalytic, CrowdTangle, Netlytic, YouTube Data, and Gephi, all of which can be accessed for free and do not require coding skills. The guide includes preliminary considerations when designing social media-based studies and preparing to collect data from social media platforms. The author illustrates the process of conducting social network analysis using examples with data from YouTube and Facebook specifically. Through different visualizations, the reader will gain a basic understanding of how to interpret social media network graphs and the kind of insights that can be derived from using this methodology. The Web Resources at the end includes a list of detailed step-by-step instruction guides for using each of the tools. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529610857 1529610850 |