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Analyzing people's media use behaviors using mail survey method /

This case study introduced how mail survey was applied in a media audience research project, which explored whether people's time budgets influence their time spending on various media platforms. Survey is the most appropriate method for this research project as it can provide the data of peopl...

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Bibliographic Details
Main Author: Zhang, Xiaoqun (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2018.
Series:SAGE Research Methods. Cases.
Subjects:
Mass media surveys > Case studies.
Time management > Case studies.
Médias > Enquêtes > Études de cas.
Gestion du temps > Études de cas.
Mass media surveys
Time management
Case studies
Online Access:Connect to the full text of this electronic book

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