rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Using Facebook's advertising platform for recruiting online survey respondents
  name:
    name part: Marino, Giada
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Giglietto, Fabio
    role:
      role term: author.
  name:
    name part: Iannelli, Laura
    name part: active 2022
    role:
      role term: author.
  type of resource: text
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In this case study, we discuss two research projects that employed Facebook advertising tools as entry points for recruitment of online survey respondents and as sources of observational data on the interviewees' interests and demographic profiles, which can be combined with self-reported information. Based on these two research projects, we discuss the opportunities and challenges of Facebook ad-based surveys. The case study describes the practicalities of the research design concerning the building of the online survey, planning the advertising campaign, and running/monitoring the campaign. Additionally, it provides evidence of the efficiency of a Facebook ad-based procedure for online recruiting in terms of costs and researchers' direct control on survey performances. Lastly, it offers scholars a set of guidelines to implement comparable research designs necessary to understand the effects of the Facebook system of targeting on survey performances.
  target audience: specialized
  note: Giada Marino, Fabio Giglietto, Laura Iannelli.
  subject:
    title info:
      title: Facebook (Electronic resource)
  subject:
    title info:
      title: Facebook (Electronic resource)
  subject:
    topic: Internet surveys
    genre: Case studies
  subject:
    topic: Sondages sur Internet
    genre: Études de cas
  subject:
    topic: Internet surveys
  classification: HM538 .M37 2021
  classification: 300.723
  related item:
    title info:
      title: SAGE research methods: doing research online
  identifier: 9781529601886
  identifier: 1529601886
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 220216
    record change date: 20240923170451.6
    record identifier: in00005496278
    language of cataloging:
      language term: eng