Sidestepping the elephant trap of "technical language" in research on HIV prevention, through elicitation of metaphors /

HIV prevention, like many other areas of work, has its own set of technical terms and commonly-used ways of describing things. So when I began PhD research into the rhetoric and the practice of HIV prevention in Myanmar, I needed to find some way of letting people talk about HIV prevention, without...

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Bibliographic Details
Main Author: Fletcher, Gillian
Format: eBook
Language:English
Published: [Place of publication not identified] Sage Publications Ltd, 2017.
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Online Access:Connect to the full text of this electronic book
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Summary:HIV prevention, like many other areas of work, has its own set of technical terms and commonly-used ways of describing things. So when I began PhD research into the rhetoric and the practice of HIV prevention in Myanmar, I needed to find some way of letting people talk about HIV prevention, without simply reverting to the use of these technical terms and descriptions. So I developed a new data collection method: the development and exploration of metaphors for HIV prevention. This case study reflects on the process, the outcomes, and the challenges of this new method.
Item Description:Title from content provider.
Physical Description:1 online resource
ISBN:9781526410825
1526410826