A guide for developing and applying a coding scheme in qualitative media analysis : representations of depression in the press /
The ways in which depression is represented by the media can affect how the public makes sense of the condition, as well as how it reacts to people diagnosed with depression. At the same time, media representations can affect policies on the subject matter. Hence, studying the ways in which depressi...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2020.
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| Series: | SAGE Research Methods Cases: Medicine and Health.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The ways in which depression is represented by the media can affect how the public makes sense of the condition, as well as how it reacts to people diagnosed with depression. At the same time, media representations can affect policies on the subject matter. Hence, studying the ways in which depression is portrayed by the media is an important research goal. The following case study will examine the challenges we faced while coding newspaper articles retrieved from the Greek-Cypriot press, in an attempt to explore the ways in which depression is represented in this medium. Specifically, the case will provide a detailed description of all the steps involved in the coding process followed in qualitative thematic analysis, including choosing between inductive and deductive coding procedures, developing a coding scheme, refining the coding scheme, assessing intercoder reliability and coding the data, and the challenges faced at each step. Using examples from our project, practical recommendations about how to address these challenges are discussed. We conclude by stressing the importance coding has for a good quality of analysis. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529715217 1529715210 |