Learn about the phi coefficient in SPSS with data from the Southern opinion research survey (1990) /

This dataset is designed for teaching about the phi coefficient and an associated hypothesis test. The dataset is a subset of the Southern Opinion Research Poll (1990), and the example quantifies the association between opinions about a complete ban on cigarette advertising and requiring alcohol ads...

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Bibliographic Details
Main Author:	Wiesen, Christopher (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2019.
Subjects:	SPSS (Computer file) Statistical hypothesis testing. Advertising > Cigarettes > Law and legislation. Cigarettes > Public opinion. Advertising > Alcoholic beverages > Law and legislation. Alcoholic beverages > Public opinion. Correlation (Statistics) > Study and teaching. Tests d'hypothèses (Statistique) Cigarettes > Publicité > Droit > Législation. Cigarettes > Opinion publique. Boissons alcoolisées > Opinion publique. Corrélation (Statistique) > Étude et enseignement. Advertising > Alcoholic beverages > Law and legislation Advertising > Cigarettes > Law and legislation Alcoholic beverages > Public opinion Statistical hypothesis testing
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This dataset is designed for teaching about the phi coefficient and an associated hypothesis test. The dataset is a subset of the Southern Opinion Research Poll (1990), and the example quantifies the association between opinions about a complete ban on cigarette advertising and requiring alcohol ads to contain health warnings. The dataset file is accompanied by a Teaching Guide, a Student Guide, and a How-to Guide for SPSS.
Physical Description:	1 online resource : illustrations
ISBN:	9781526489388 1526489384