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Grounded theory research utilizing a content analysis : a sociological study of masculinity as constructed in Halloween costumes /

This case study demonstrates the use of content analysis to examine online artifacts, specifically images of men's Halloween costumes. Using a grounded theory research approach, this case study moves through the steps in a content analysis research process-literature review, methodology, sampli...

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Bibliographic Details
Main Author: Alexander, Susan M. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2018.
Series:SAGE Research Methods. Cases.
Subjects:
Halloween costumes > Case studies.
Masculinity > Case studies.
Costumes de l'Halloween > Études de cas.
Masculinité > Études de cas.
Halloween costumes
Masculinity
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study demonstrates the use of content analysis to examine online artifacts, specifically images of men's Halloween costumes. Using a grounded theory research approach, this case study moves through the steps in a content analysis research process-literature review, methodology, sampling, findings, analysis, and writing a research paper-to show how a theory about gender performance, masculinity in particular, emerges from the data. Particular attention is given to digitally produced online images circulating throughout a global mediascape.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781526449504
1526449501