Doing a microdata exploitation : the case of extracting senior tourists from a broad tourism survey /
Based on the authoŕs experience in her PhD research, this case study focuses on how the senior tourists were extracted from microdata of a broad tourism survey on visitors to the Spanish region of Andalusia. Overall, main steps in conducting the microdata exploitation are described, paying special a...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2019.
|
| Series: | SAGE Research Methods. Cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Based on the authoŕs experience in her PhD research, this case study focuses on how the senior tourists were extracted from microdata of a broad tourism survey on visitors to the Spanish region of Andalusia. Overall, main steps in conducting the microdata exploitation are described, paying special attention to some methodological difficulties in applying a priori segmentatiońbased on sociodemographic variableśto groups of visitors. Specific aspects discussed in this process are: (a) the definition of the senior or older group, (b) the process of preparing the data for the analysis, (c) methodological limitations derived from the structure of the sociodemographic variables (age and employment situation), and (d) the application of the segmentation criteria to the microdata. |
|---|---|
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781526479143 1526479141 |