rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: To tweet or not to tweet?
    sub title: studying the use of Twitter to recruit young black men who have sex with men into a HIV testing intervention in Los Angeles : a case study
  name:
    name part: Patel, Shivan N.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Washington, Thomas A.
    role:
      role term: author.
  type of resource: text
  genre: Case studies.
  origin info:
    place:
      place term: xx
    place:
      place term: Place of publication not identified]
    publisher: Sage Publications Ltd
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: The case study details the methods used in advertising a National Institutes of Health-funded online Testing Intervention Model Project HIV testing intervention to young Black men who have sex with men in Los Angeles and surrounding areas via the social-networking website, Twitter. The Testing Intervention Model Project team opened and maintained a Twitter account from October 2013 to September 2014 in efforts to help increase the reach of an online HIV testing intervention designed to motivate HIV testing uptake among at-risk young Black men who have sex with men. In this article, I discuss the methods used to build a profile page, build a Twitter audience, and strategies used to increase the reach of our advertising. No studies to date have described using Twitter in order to increase the reach of advertising efforts for an online HIV intervention among Black men who have sex with men, a population disproportionately affected by HIV/AIDS in the United States.
  note: Shivan N. Patel, Thomas A. Washington.
  note: Title from content provider.
  subject:
    name:
      name part: Twitter (Firm)
    topic: Research
    genre: Case studies
  subject:
    name:
      name part: Twitter (Firm)
  subject:
    topic: Social media in medicine
    topic: Research
    genre: Case studies
  subject:
    topic: African American gay men
    topic: Research
    genre: Case studies
  subject:
    topic: HIV (Viruses)
    topic: Research
    genre: Case studies
  subject:
    topic: Médias sociaux en médecine
    topic: Recherche
    genre: Études de cas
  subject:
    topic: Homosexuels masculins noirs américains
    topic: Recherche
    genre: Études de cas
  subject:
    topic: Virus de l'immunodéficience humaine
    topic: Recherche
    genre: Études de cas
  subject:
    topic: HIV (Viruses)
    topic: Research
  subject:
    topic: Research
  classification: R859.7.S63 P38 2017
  classification: 610.285
  identifier: 9781473989252
  identifier: 1473989256
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: COO
    record creation date: 170209
    record change date: 20240923170417.0
    record identifier: in00005495343
    language of cataloging:
      language term: eng