rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Content analysis
    sub title: an examination of Mother's Day and Father's Day greeting cards
  name:
    name part: Auster-Gussman, Lisa A.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Auster, Carol Jean
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In this case study, we describe how we employed a content analysis of Mother's Day and Father's Day greeting cards to (1) evaluate the extent to which Mother's Day and Father's Day greeting cards reflect traditional ideologies of motherhood and fatherhood in the themes and objects/pictures; (2) uncover any gendered patterns in the color palette, color, and type of lettering; and (3) examine the impact of the sender's gender and their relationship to the recipient on greeting card characteristics. The sample consisted of 442 unique cards, 259 Mother's Day and 183 Father's Day greeting cards. This case study discusses some of the challenges we faced and explains how we determined where to find and capture the sample of cards as well as the many decisions associated with what to code and then how to code the variables of interest.
  target audience: specialized
  note: Lisa A. Auster-Gussman, Carol J. Auster.
  note: Includes bibliographical references and index.
  subject:
    topic: Greeting cards
  subject:
    topic: Mother's Day
  subject:
    topic: Father's Day
  subject:
    topic: Cartes de vœux
  subject:
    topic: Fête des mères
  subject:
    topic: Fête des pères
  subject:
    topic: greeting cards
  subject:
    topic: Father's Day
  subject:
    topic: Greeting cards
  subject:
    topic: Mother's Day
  classification: BJ2095.G7 A97 2018
  classification: 395.4
  related item:
    title info:
      title: SAGE Research Methods
      part name: Cases
  identifier: 9781526446329
  identifier: 1526446324
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 180104
    record change date: 20240923170400.8
    record identifier: in00005495256
    language of cataloging:
      language term: eng