How to conduct internet meme research /
Studying internet memes can teach us about the values and ideologies promoted through social media content, and it can help up better understand the relationship between culture and technology. This How-to Guide can offer direction for those studying internet memes to better understand memetic conte...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications, Ltd.,
2022.
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| Series: | SAGE research methods: doing research online
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Studying internet memes can teach us about the values and ideologies promoted through social media content, and it can help up better understand the relationship between culture and technology. This How-to Guide can offer direction for those studying internet memes to better understand memetic content and the relationship between memes and power. It presents two qualitative methods for analyzing memes: qualitative content analysis and critical discourse analysis, both of which you can do on your own with a low requirement of resources. This guide explains the merits of each method and lays out ways to approach ethical issues involved in meme research. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529609714 1529609712 |