Moving from in-person to virtual focus groups : how to successfully navigate the transition /
Focus group research is a qualitative research technique that brings a small group of participants together for an in-depth, guided conversation about topics of interest. The coronavirus pandemic has necessitated that those wishing to utilize focus group methodology develop research strategies that...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications, Ltd.,
2022.
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| Series: | SAGE research methods: doing research online.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Focus group research is a qualitative research technique that brings a small group of participants together for an in-depth, guided conversation about topics of interest. The coronavirus pandemic has necessitated that those wishing to utilize focus group methodology develop research strategies that shift focus groups from in-person, face-to-face environments to the virtual world. In this case study, we describe some of the lessons we learned as we designed and administered a research project that made this transition. At the end of this case study, readers will be equipped to conduct successful focus groups within a virtual environment. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529603262 1529603269 |