Conducting online focus groups : challenges and opportunities /

Statistics Canada regularly engages in consultations with Canadians to fine-tune its programs and surveys, using various research methods modes. One approach that it uses is focus groups, which have recently pivoted from in-person to virtual mode in light of the COVID-19 pandemic. This transition br...

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Bibliographic Details
Main Authors:	Tremblay, Line (Author), Dean, Shana (Author), Martineau, Patrice (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE research methods: doing research online.
Subjects:	Focus groups > Case studies. Internet research > Case studies. Internet dans la recherche > Études de cas. Focus groups. Internet research. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Statistics Canada regularly engages in consultations with Canadians to fine-tune its programs and surveys, using various research methods modes. One approach that it uses is focus groups, which have recently pivoted from in-person to virtual mode in light of the COVID-19 pandemic. This transition brought a number of ethical, technical, human, and organizational challenges, as well as new opportunities. This article outlines the challenges of conducting online focus groups and the solutions Statistics Canada has used to overcome these challenges. We expect that the solutions found will inspire researchers and students who will be able to adapt them to the academic context and their specific situation. In addition, it highlights the new opportunities that online focus groups have opened up.
Physical Description:	1 online resource.
ISBN:	9781529602951 1529602955