rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Survey distribution methods--the pros and cons of using social media, professional organizations, and email distribution list
    sub title: A Case Study of Leadership Research on Small Business Owners and Their Direct Reports
  name:
    name part: Sims, Cynthia Mignonne
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Appropriate for graduate students exploring survey distribution methodology, this case study focuses on the practical considerations of using social media, professional associations, and/or direct email solicitations to distribute web surveys. Using information from a prior pilot study which describes survey distribution methods, audiences, challenges, and outcomes, case study participants are asked to identify the pros and cons of employing one or more of the survey distribution methods suitable for a leadership study of small business owners and their direct reports. A description is presented of the actual survey distribution option chosen, the survey response rate, and useable survey data rendered as well as practical lessons learned. This case study is fitting for those considering using a quantitative cross-section design using survey methodology including several instruments where individual business owners and their associates are the units of analysis.
  target audience: specialized
  note: Cynthia Mignonne Sims.
  note: Includes bibliographical references and index.
  subject:
    topic: Small business
    topic: Management
    genre: Case studies
  subject:
    topic: Leadership
    genre: Case studies
  subject:
    topic: Petites et moyennes entreprises
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Leadership
    genre: Études de cas
  subject:
    topic: Leadership
  subject:
    topic: Small business
    topic: Management
  classification: HD62.7 .S56 2019
  classification: 658.022
  related item:
    title info:
      title: SAGE Research Methods
      part name: Cases
  identifier: 9781526478702
  identifier: 1526478706
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190103
    record change date: 20240923170302.3
    record identifier: in00005494168
    language of cataloging:
      language term: eng