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Combining data sources and capitalizing on collaborations with industry partners to investigate the appropriateness of ́pay what you want́ for heterogeneous customer groups /

Research on pricing is one of many topics for which research quality and insights improve substantially if one combines primary with secondary data. In this research, the combination of different data sources allows for comparisons with traditionally set prices and customer profiles. Besides possibi...

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Bibliographic Details
Main Authors: Kastner, Margit (Author), Stangl, Brigitte (Author), Schmidinger, Gabriel (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
Pricing > Research.
Questionnaires > Design and construction.
Business communication.
Prix > Fixation > Recherche.
Communication dans l'entreprise.
Online Access:Connect to the full text of this electronic book

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