What YouTube vloggers have to say about school : a mixed-methods ethnography /

This case study presents an overview of methods used to carry out an exploratory mixed-methods ethnographic study of video bloggers, or vloggers, on YouTube. Vlogs can be used as a multimedia data source for researchers who wish to explore topics such as digital culture or self-expression in social...

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Bibliographic Details
Main Author: Snelson, Chareen (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study presents an overview of methods used to carry out an exploratory mixed-methods ethnographic study of video bloggers, or vloggers, on YouTube. Vlogs can be used as a multimedia data source for researchers who wish to explore topics such as digital culture or self-expression in social media environments. A combination of online ethnography and descriptive research methods were used to investigate school-related vlogging about school.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9781473948624
1473948622