Consumer culture in Africa : an ethnographic journey into Asante death rituals /

Born and raised in Ghana, I was interested in understanding some of the consumer cultural issues I experienced as a young man. Various experiences drew me closer to the concept of death and its connection to consumption. This case traces one ethnographic journey into African consumer culture through...

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Bibliographic Details
Main Author: Bonsu, Samuel Kwaku (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book

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520 8 |a Born and raised in Ghana, I was interested in understanding some of the consumer cultural issues I experienced as a young man. Various experiences drew me closer to the concept of death and its connection to consumption. This case traces one ethnographic journey into African consumer culture through the lens of Asante death rituals. It outlines the methodological journey which involved participant observation, long interviews, and analysis of text (videos and written material). Data gathered from the three primary sources were integrated into a cohesive interpretive output. I conclude with some ideas on how the methods discussed may be improved. 
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