Qualitative multi-method research : media social responsibility /

Tsene's study, which concluded in 2010, evolved alongside the development of social media and social responsibility in Greece, meaning there were constant changes to keep track of. Tsene was also working in Greek Public Broadcasting in the newly formed department of corporate social responsibil...

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Bibliographic Details
Main Author: Tsene, Lida (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2016.
Series:SAGE research methods. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Tsene's study, which concluded in 2010, evolved alongside the development of social media and social responsibility in Greece, meaning there were constant changes to keep track of. Tsene was also working in Greek Public Broadcasting in the newly formed department of corporate social responsibility at the time. To gather as much data as possible, multiple techniques were combined: interviews, case study analysis, comparative analysis and participant observation. This case study provides personal experience of using several methodological tools and sheds light on the particular challenges faced during research.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9781473949805
1473949807