Cover Image

Twitter, alcohol and wasted war stories : potted lessons in social media-based methodologies /

This case study summarises researchers' experiences using Twitter as a research tool. Specifically, that involved using Twitter for the identification, invitation and incentivisation of survey participants in a study of alcohol consumption among Australian Twitter users. In this 'auto-ethn...

Full description

Bibliographic Details
Main Authors: Cheong, Marc (Author), Aleti, Torgeir (Author), Turner, Will (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2016.
Series:SAGE research methods. Cases.
Subjects:
Twitter > Research > Case studies.
Twitter
Drinking of alcoholic beverages > Research > Australia > Case studies.
Social surveys > Case studies.
Consommation d'alcool > Recherche > Australie > Études de cas.
Enquêtes sociales > Études de cas.
Drinking of alcoholic beverages > Research
Research
Social surveys
Australia
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study summarises researchers' experiences using Twitter as a research tool. Specifically, that involved using Twitter for the identification, invitation and incentivisation of survey participants in a study of alcohol consumption among Australian Twitter users. In this 'auto-ethnographic research war story', the authors describe their discovery of four unexpected features of the Twitter ecosystem. These are rorting, service provision issues, risk-averse behaviour and Twitter users' community-based behaviour.
Physical Description:1 online resource : illustrations (colour)
Bibliography:Includes bibliographical references.
ISBN:9781473953635
1473953634