Differences between thematic analysis and content analysis : exploring environmental and sustainability education resources /
This case reflects on key differences between thematic analysis and qualitative content analysis. I describe how I pivoted from a thematic analysis to a content analysis mid-way through a project analyzing environmental and sustainability education resources. My research question and the assumptions...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications, Ltd.,
2022.
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| Series: | SAGE research methods cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case reflects on key differences between thematic analysis and qualitative content analysis. I describe how I pivoted from a thematic analysis to a content analysis mid-way through a project analyzing environmental and sustainability education resources. My research question and the assumptions I had about the status of the data I was analyzing were more suited to qualitative content analysis, with its systematic procedures for reducing data and producing descriptive (though interpreted) statistics. Many of the mistakes I made with this project can be traced back to me using a tried and tested approach to analysis rather than critically reflecting on my assumptions and the best "fit" between method, methodology, and data. I write this case in the hope that other researchers can choose between these apparently similar approaches by arguing that the two have quite different underlying logics behind them. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529798227 1529798221 |