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Using controlled and field experiments to create and test digital news quizzes /

Local communities often struggle to have their public affairs information needs met. The authors of this case identified one way in which local newsrooms could better inform and engage their users: embedding news quizzes on their websites. This case study overviews the controlled and field experimen...

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Bibliographic Details
Main Authors: Scacco, Joshua M. (Author), Muddiman, Ashley (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
Television broadcasting of news > Research.
Social media > Research.
Téléjournaux > Recherche.
Médias sociaux > Recherche.
Online Access:Connect to the full text of this electronic book

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