Understanding the role of perceiver control in impression formation : an experimental approach using ecologically valid materials /
Experimental research allows us to determine the effect that an independent (or manipulated) variable has on a dependent (or measured) variable. In the research described here, we manipulated the degree of control that a perceiver (someone who is forming an impression of a target) has over the type...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2018.
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| Series: | SAGE Research Methods. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Experimental research allows us to determine the effect that an independent (or manipulated) variable has on a dependent (or measured) variable. In the research described here, we manipulated the degree of control that a perceiver (someone who is forming an impression of a target) has over the type and/or amount of target information they are provided with to examine the impact of perceiver control on the impression formation process. Would two perceivers, each receiving the exact same information about a target, potentially form different impressions if one perceiver had actively chosen the information (active perceiver) and the other was just passively viewing it (passive perceiver)? This case study provides a behind-the-scenes look at the initial experiment we conducted to answer this question, using Facebook profiles as our target stimuli. I also briefly describe the two follow-up studies we conducted to better understand why active and passive perceivers differed along certain aspects of their impressions. I reflect on the strengths and weaknesses of each experiment, as well as on the pros and cons of using ecologically valid stimuli, such as Facebook profiles. I end with a brief discussion on the importance of replication and the benefits of establishing a programmatic line of research. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781526449191 1526449196 |