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The grounded theory method, popular perceptions of party leaders : popular perceptions of party leaders during the 2010 British General Election /

The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, the authors collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain.

Bibliographic Details
Main Authors: Carvalho, Edzia (Author), Winters, Kristi (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
Subjects:
Political parties > Public opinion > Research > Great Britain > Case studies.
Focus groups > Case studies.
Focus groups
Great Britain
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, the authors collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9781473946996
1473946999