rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Using focus groups to study African American wine consumers
  name:
    name part: Sydnor, Sandra
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Hammond, Rhonda
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Case studies
  origin info:
    place:
      place term: cau
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: While target market segmentation is one of the most fundamental and celebrated concepts in marketing, targeting at-risk ethnic minorities with products considered harmful is simultaneously viewed as unethical, bordering on criminal. At the same time, it appears that minority wine consumers may feel ignored by wine marketers, distributors, and producers, despite the fact that ethnic minorities (African Americans, along with Asians and Hispanics) are the fastest-growing market segment in the United States. This study characterises this phenomenon as a case of the market segment 'peering through the looking glass' (a reference to Alice in the classic tale 'Alice's Adventures in Wonderland', and her desire to be on the other side of a mirror or looking glass).
  target audience: specialized
  note: Sandra Sydnor & Rhonda Hammond.
  note: Includes bibliographical references.
  subject:
    geographic code: n-us---
  subject:
    topic: Wine and wine making
    topic: Research
    geographic: United States
    genre: Case studies
  subject:
    topic: African Americans
    topic: Research
    genre: Case studies
  subject:
    topic: Focus groups
    genre: Case studies
  subject:
    topic: Noirs américains
    topic: Recherche
    genre: Études de cas
  subject:
    topic: African Americans
    topic: Research
  subject:
    topic: Focus groups
  subject:
    topic: Wine and wine making
    topic: Research
  subject:
    geographic: United States
  classification: GT2885
  classification: 394.13072
  related item:
    title info:
      title: SAGE research methods. Cases
  identifier: 9781473951150
  identifier: 1473951151
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: UAB
    record creation date: 151110
    record change date: 20240923170036.2
    record identifier: in00005492313
    language of cataloging:
      language term: eng