| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00005492313 |
| 006 |
m o d |
| 007 |
cr ||||||||||| |
| 008 |
151110s2014 cau fob 000 0 eng d |
| 005 |
20240923170036.2 |
| 035 |
|
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|a (OCoLC)ocn953360058
|
| 040 |
|
|
|a UAB
|b eng
|e rda
|e pn
|c UAB
|d OCLCO
|d OCLCF
|d OCLCQ
|d Z5A
|d SAV
|d MERER
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|d WYU
|d LVT
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|d AGL
|d K6U
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|
| 020 |
|
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|a 9781473951150
|q (ebook)
|
| 020 |
|
|
|a 1473951151
|q (ebook)
|
| 035 |
|
|
|a (OCoLC)953360058
|
| 043 |
|
|
|a n-us---
|
| 050 |
|
4 |
|a GT2885
|
| 070 |
0 |
|
|a GT2885
|
| 082 |
0 |
4 |
|a 394.13072
|2 23
|
| 049 |
|
|
|a TXAM
|
| 100 |
1 |
|
|a Sydnor, Sandra,
|e author.
|
| 245 |
1 |
0 |
|a Using focus groups to study African American wine consumers /
|c Sandra Sydnor & Rhonda Hammond.
|
| 264 |
|
1 |
|a [Los Angeles, California] :
|b SAGE,
|c 2014.
|
| 300 |
|
|
|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a SAGE research methods. Cases
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 520 |
8 |
|
|a While target market segmentation is one of the most fundamental and celebrated concepts in marketing, targeting at-risk ethnic minorities with products considered harmful is simultaneously viewed as unethical, bordering on criminal. At the same time, it appears that minority wine consumers may feel ignored by wine marketers, distributors, and producers, despite the fact that ethnic minorities (African Americans, along with Asians and Hispanics) are the fastest-growing market segment in the United States. This study characterises this phenomenon as a case of the market segment 'peering through the looking glass' (a reference to Alice in the classic tale 'Alice's Adventures in Wonderland', and her desire to be on the other side of a mirror or looking glass).
|
| 588 |
0 |
|
|a Online resource; title from home page (viewed on November 19, 2015).
|
| 650 |
|
0 |
|a Wine and wine making
|x Research
|z United States
|v Case studies.
|
| 650 |
|
0 |
|a African Americans
|x Research
|v Case studies.
|
| 650 |
|
0 |
|a Focus groups
|v Case studies.
|
| 650 |
|
6 |
|a Noirs américains
|x Recherche
|v Études de cas.
|
| 650 |
|
7 |
|a African Americans
|x Research
|2 fast
|
| 650 |
|
7 |
|a Focus groups
|2 fast
|
| 650 |
|
7 |
|a Wine and wine making
|x Research
|2 fast
|
| 651 |
|
7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
|
| 655 |
|
7 |
|a Case studies
|2 fast
|
| 700 |
1 |
|
|a Hammond, Rhonda,
|e author.
|
| 758 |
|
|
|i has work:
|a Using focus groups to study African American wine consumers (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYDypCjBtfhTffxXmPv3FC
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 830 |
|
0 |
|a SAGE research methods. Cases.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://methods.sagepub.com/case/using-focus-groups-to-study-african-american-wine-consumers
|z Connect to the full text of this electronic book
|t 0
|
| 955 |
|
|
|a SAGE eBooks
|
| 955 |
|
|
|a SAGE Research Methods Cases 1
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
f |
|s 7a70b70a-c9eb-41dd-b8e1-3457d46ea589
|i d4e15d8b-16d5-41b9-a93f-269ee75f99ea
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e GT2885
|h Library of Congress classification
|
| 998 |
f |
f |
|a GT2885
|t 0
|l Available Online
|