Using focus groups to explore young people's perceptions of fashion counterfeiting : developing a criminological understanding of the consumption of counterfeit fashion goods /

This case study specifically examines the use of focus groups with young people as part of a mixed-methods research project. Through reflecting on the reasons for using this method, and two of the main issues associated with using focus groups in this study, it highlights both the value and limitati...

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Bibliographic Details
Main Author:	Large, Jo (Author)
Format:	eBook
Language:	English
Published:	[Los Angeles, California] : SAGE, 2015.
Series:	SAGE research methods. Cases.
Subjects:	Product counterfeiting > Public opinion > Research > Case studies. Fashion. Focus groups > Case studies. Mixed methods research > Case studies. Produits commerciaux > Contrefaçon > Opinion publique > Recherche > Études de cas. Méthodes de recherche mixtes > Études de cas. Fashion Focus groups Mixed methods research Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study specifically examines the use of focus groups with young people as part of a mixed-methods research project. Through reflecting on the reasons for using this method, and two of the main issues associated with using focus groups in this study, it highlights both the value and limitations of conducting research in this way. It particulary examines conducting focus groups within a school setting, and getting young people to take part in focus groups. The case study concludes with a reflection upon the value of including focus groups as a research method as part of a wider study investigating the consumption of counterfeit fashion goods.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references.
ISBN:	9781473963108 1473963109