Marijuana in the news : content analysis and forecasting modeling to assess differences in marijuana portrayal throughout history /

This case study focuses on the planning, implementation, and completion of a qualitative study conducted on the historical portrayal of marijuana in The New York Times. The authors share their motives for developing the project, how they selected the data source, how they conducted a content analysi...

Full description

Bibliographic Details
Main Authors:	Griffin, O. Hayden, III (Author), Woodward, Vanessa H. (Author), Fritsch, Alexis L. (Author)
Format:	eBook
Language:	English
Published:	[Los Angeles, California] : SAGE, 2014.
Series:	SAGE research methods. Cases.
Subjects:	Marijuana in mass media > Research > Case studies. Content analysis (Communication) > Case studies. Analyse de contenu (Communication) > Études de cas. Content analysis (Communication) Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study focuses on the planning, implementation, and completion of a qualitative study conducted on the historical portrayal of marijuana in The New York Times. The authors share their motives for developing the project, how they selected the data source, how they conducted a content analysis, and finally, provide one example of how to integrate qualitative and quantitative methods. Finally, the authors provide some recommendations for readers who are new to the research process.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references.
ISBN:	9781473948563 1473948568