Cover Image

Isle of rum : Havana Club, cultural mediation, and the fight for Cuban authenticity /

Bibliographic Details
Main Author: Chávez, Christopher (Author)
Format: eBook
Language:English
Published: New Brunswick : Rutgers University Press, [2024]
Subjects:
Advertising > Cuba > Rum.
Rum industry > Cuba.
Nationalism in advertising > Cuba.
Government business enterprises > Cuba.
Cultural diplomacy > Cuba.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Advertising and authenticity
  • Selling Cuban culture
  • Long-distance nationalism and logic of capitalism
  • Museums and memory
  • Rum, race, and representation
  • The losing game of authenticity.