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The power of instinct : the new rules of persuasion in business and life /

Bibliographic Details
Main Author: Zane, Leslie (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York, NY : PublicAffairs, [2024]
Edition:First edition.
Subjects:
Instinct.
Persuasion (Psychology)
Decision making > Psychological aspects.
Marketing > Psychological aspects.
Prise de décision > Aspect psychologique.
Marketing > Aspect psychologique.
PSYCHOLOGY / General.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • The Conscious Marketing Model Is Dead
  • The Instinct Center
  • The Shortcut to Instinctive Choice
  • The Curse of Negative Associations
  • The Snow-Capped Mountain Effect
  • Why Layering Beats Focusing
  • The Unconscious Need for Fantasy
  • Bring in the New
  • Ditch the Funnel
  • The Immortal Brand
  • Conclusion.