rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: power of instinct
    sub title: the new rules of persuasion in business and life
  name:
    name part: Zane, Leslie
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2024
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (vii, 261 pages.) :
  table of contents: Introduction -- The Conscious Marketing Model Is Dead -- The Instinct Center -- The Shortcut to Instinctive Choice -- The Curse of Negative Associations -- The Snow-Capped Mountain Effect -- Why Layering Beats Focusing -- The Unconscious Need for Fantasy -- Bring in the New -- Ditch the Funnel -- The Immortal Brand -- Conclusion.
  note: Leslie Zane.
  note: Includes bibliographical references and index.
  subject:
    topic: Instinct
  subject:
    topic: Persuasion (Psychology)
  subject:
    topic: Decision making
    topic: Psychological aspects
  subject:
    topic: Marketing
    topic: Psychological aspects
  subject:
    topic: Instinct
  subject:
    topic: Prise de décision
    topic: Aspect psychologique
  subject:
    topic: Marketing
    topic: Aspect psychologique
  subject:
    topic: PSYCHOLOGY / General
  classification: BF685 .Z36 2024
  classification: 650.1
  related item:
    identifier: (DLC) 2023046887
    identifier: (OCoLC)1401906211
  identifier: 9781541703872 (electronic bk.)
  identifier: 1541703871 (electronic bk.)
  identifier: 9781541703858
  identifier: 1541703855
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 240828
    record change date: 20240828092529.7
    record identifier: in00005486085
    language of cataloging:
      language term: eng