http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the new rules of persuasion in business and life
Introduction -- The Conscious Marketing Model Is Dead -- The Instinct Center -- The Shortcut to Instinctive Choice -- The Curse of Negative Associations -- The Snow-Capped Mountain Effect -- Why Layering Beats Focusing -- The Unconscious Need for Fantasy -- Bring in the New -- Ditch the Funnel -- The Immortal Brand -- Conclusion.
Includes bibliographical references and index.