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The millennial woman in Bollywood : a new 'brand'? /

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With the turn of the century, slowly a change began to come over the women in mainstream Bollywood films. The female lead shed-off her cardboard role of the beloved and gained complexity that reconciled career, ambition and personal fulfillment, along with an assertion of the right to be feminine. T...

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Bibliographic Details
Main Author: Rao, Maithili (Author)
Format: Book
Language:English
Published: New Delhi : Oxford University Press, [2022].
Edition:First edition.
Subjects:
East Indians in motion pictures.
Millennialism and society.
Millennialism.
Women in motion pictures.
Motion picture industry > India > Mumbai.
Table of Contents:
  • Foreword / Shabana Azmi
  • Preface
  • a New Brand?
  • Introduction: a Changing Ecosystem Births the Millennial Woman as a Brand
  • No Means No
  • Rom Com Revamped
  • Nonconformists are the New Cool
  • Woman the Hero
  • Woman at Work
  • Sisters Under the Hood
  • The Subversives
  • Subversion in Retro Mode.