Semiotics and visual communication IV : myths of today /
"The chapters in this book consist of selected papers which investigate the theme of 'Myths Today', paying homage to the notion of myth as defined by Roland Barthes in the late 1950's which provided a theoretical framework under which daily habits, as well as consumer practices,...
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| Other Authors: | , |
| Format: | Conference Proceeding Book |
| Language: | English |
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Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2024.
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| Summary: | "The chapters in this book consist of selected papers which investigate the theme of 'Myths Today', paying homage to the notion of myth as defined by Roland Barthes in the late 1950's which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While 'myth is a type of speech', it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines."--Publisher's website. |
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| Item Description: | "The chapters in this book consist of selected papers that were presented at the 4th International Conference on Semiotics and Visual Communication, held at the Cyprus University of Technology in June 2022."--Preface, page [xxi]. |
| Physical Description: | xxx, 599 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781036405489 1036405486 |