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Portrayals of women in early twentieth-century China
redefining female identity through modern design and lifestyle
Portrayals of Women in Early Twentieth-Century China explores the role played by woman, and their visual representations, in introducing modern design and modern ways of living to China. It investigates this through an analysis of how women and modern design were represented in the advertisements, photographs, and films of Republican-era China. This study explores the intersection of modernity and the Chinese woman, as they negotiated their changing identities through, and with, new designs that proliferated in Chinese households in the first half of the twentieth century. The advertisements, mass media, photographs and films took on the function of social conditioning, conveying to the viewers ideas of modern social standards, behavior and appearances. With women both instrumentalised within these images, and addressed through them, their visual representations became metaphors that fashioned a new portrait of China, while concurrently impacting on the identity, agency and subjectivity of women themselves.
Acknowledgements -- 1. Introduction -- 2. Traditional Material Culture and Lifestyles in the Age of Modernity -- 3. Femininity and Social Changes as seen through Meiren Hua and Advertising Posters -- 4. The Idealized Woman and The Tasteful Consumer -- 5. Female Subjectivity -- 6. Epilogue
Includes bibliographical references (pages 149-160) and index.
Gender, Design, Modernity, Consumption, Culture