Helmut Schmid typography = Helmut Schmid typographie /
Helmut Schmid was a master of his craft. The Austrian typographer put his own spin on Emil Ruder's teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put the...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English German |
| Language Notes: | Parallel text in English and German. |
| Published: |
Zurich :
Lars Müller Publishers : Museum für Gestaltung Zürich,
[2023]
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| Subjects: |
| Summary: | Helmut Schmid was a master of his craft. The Austrian typographer put his own spin on Emil Ruder's teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and the visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced publications, such as the famous journal "Typographic Reflections". 'Helmut Schmid Typography' explores the typographer's oeuvre in its entirety. The book's generous design allows each image to breathe, and the accompanying texts narrate Schmid's life and career in an informative and pleasant manner. Der österreichische Typograf Helmut Schmid war ein Meister seines Fachs. Er setzte die Lehren von Emil Ruder an der Schule für Gestaltung Basel gekonnt um und blieb dabei den Prinzipien der Klarheit, Einfachheit und Eleganz treu. Helmut Schmid kombinierte östliche und westliche Einflüsse, entwickelte dabei sein Können weiter und setzte es in den Bereichen der Buchgestaltung, Verpackungen für ethische Medikamente und visuellen Identität von Marken wie Pocari Sweat Sportgetränk (Otsuka Pharmaceutical), Maquillage (Shiseido) und IPSA um. Parallel dazu hat er auch unabhängige Publikationen wie "Typographic Reflections" herausgegeben. "Helmut Schmid Typografie" dokumentiert gekonnt das Gesamtwerk des Typografen. Das grosszügige Layout des Buches lässt dem Bild Luft. Begleittexte erzählen auf informative und angenehme Weise Schmids Leben und Karriere. |
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| Item Description: | "Originally published and designed in Japan in 2022 by Graphic-Sha Publishing Co., Ltd"--Colophon. |
| Physical Description: | 239 pages : illustrations (chiefly color), facsimiles, portraits ; 31 cm |
| Bibliography: | Includes bibliographical references (pages 238-239). |
| ISBN: | 9783037787397 3037787392 |