rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: innovation mindset
    sub title: eight essential steps to transform any industry
  name:
    name part: Marchand, Lorraine Hudson
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource illustrations
  table of contents: Intro -- Table of Contents -- Foreword by Spencer Rascoff -- Foreword by Laura Maness -- Introduction. How Sweet It Is: The Spark of a Great Idea -- 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem -- 2. It's the Law! One Great Innovation Starts with at Least Three Good Ideas: Here's How to Find Them -- 3. We're Rooting for Your MVP! -- 4. The Law of One Hundred Customers (They Can't Be Wrong!) -- 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! -- 6. Developing Your Business Model and Plan -- 7. How Serial Entrepreneurs Increase Their Odds of Success -- 8. Coaxing Capital: No Innovation Without Communication -- 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On -- 10. Unique Challenges Women Innovators Face and Why -- Appendix 1. Types of Customer Research -- Appendix 2. Business Model Canvas -- Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC -- Appendix 4. Sample Application for Angel Investor Funding -- Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics -- Appendix 6. Guidelines for Completing the Investor Pitch -- Appendix 7. Resource Guide for Women Innovators -- Acknowledgments -- Notes -- Index
  note: Lorraine H. Marchand with John Hanc
  note: Includes bibliographical references and index
  subject:
    topic: Product design
  subject:
    topic: Product management
  subject:
    topic: Technological innovations
    topic: Economic aspects
  subject:
    topic: Conception de produit
  subject:
    topic: Produits commerciaux
    topic: Gestion
  subject:
    topic: Innovations
    topic: Aspect économique
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Commerce
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Strategic Planning
  subject:
    topic: Product design
  subject:
    topic: Product management
  subject:
    topic: Technological innovations
    topic: Economic aspects
  classification: HF5415.153 .M3378 2022
  classification: 658.5/75
  related item:
    title info:
      title: Innovation mindset
    name:
      name part: Marchand, Lorraine Hudson.
    origin info:
      publisher: New York : Columbia University Press, [2022]
    identifier: (DLC) 2021053902
    identifier: (OCoLC)1285369331
  identifier: 9780231554862
  identifier: 0231554869
  identifier: 9780231203081
  identifier: 023120308X
  identifier: 22573/ctv2s7x68p JSTOR
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 220721
    record change date: 20230331042334.2
    record identifier: in00005463835
    language of cataloging:
      language term: eng