http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
eight essential steps to transform any industry
Intro -- Table of Contents -- Foreword by Spencer Rascoff -- Foreword by Laura Maness -- Introduction. How Sweet It Is: The Spark of a Great Idea -- 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem -- 2. It's the Law! One Great Innovation Starts with at Least Three Good Ideas: Here's How to Find Them -- 3. We're Rooting for Your MVP! -- 4. The Law of One Hundred Customers (They Can't Be Wrong!) -- 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! -- 6. Developing Your Business Model and Plan -- 7. How Serial Entrepreneurs Increase Their Odds of Success -- 8. Coaxing Capital: No Innovation Without Communication -- 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On -- 10. Unique Challenges Women Innovators Face and Why -- Appendix 1. Types of Customer Research -- Appendix 2. Business Model Canvas -- Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC -- Appendix 4. Sample Application for Angel Investor Funding -- Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics -- Appendix 6. Guidelines for Completing the Investor Pitch -- Appendix 7. Resource Guide for Women Innovators -- Acknowledgments -- Notes -- Index
Includes bibliographical references and index
New York : Columbia University Press, [2022]