Essentials of strategic management : the quest for competitive advantage /
"The standout features of this seventh edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and an...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
2021
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| Edition: | Seventh edition. |
| Subjects: |
Table of Contents:
- Concepts and tecniques for crafting and executing strategy
- Section A: introduction and overview
- Strategy, business models, and competitive advantage
- Strategy formulation, execution, and governance
- Section B: core concepts and analytical tools
- Evaluating a company's external environment
- Evaluating a company's resources, capabilities, and competitiveness
- Section C: crafting a strategy
- The five generic competitive strategies
- Strengthening a company's competitive position: strategic moves, timing, and scope of operations
- Strategies for competing in international markets
- Corporate strategy: diversification and the multibusiness company
- Ethics, corporate social responsibility, environmental sustainability, and strategy
- Section D: executing strategy
- Superior strategy execution-another path to competitive advantage
- Cases in crafting and executing strategy
- Case 1 fixer upper: expanding the Magnolia brand
- Case 2 Lola's market: capturing a new generation
- Case 3 under Armour's strategy in 2019: its struggle to revive North American Sales and Profitability
- Case 4 iRobot in 2019: can the company keep the magic?
- Case 5 Twitter, inc. in 2019: are the growth and profit sustainable?
- Case 6 Netflix in 2019: striving to solidify its position as the global leader
- Case 7 Mattel Incorporated in 2019: hard times in the toy industry
- Case 8 Tesla's strategy in 2019: is sustained profitability a realistic prospect?
- Case 9 The Walt Disney Company: its diversification strategy in 2018
- Case 10 Robin Hood
- Case 11 Starbucks in 2019: is the company on track to achieve operational excellence and attractive growth?
- Case 12 Profiting from pain: Business and the U.S. Opioid epidemic.