International business : competing in the global marketplace /
Market-defining since it was first introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill Irwin,
[2013]
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| Edition: | 9th ed. |
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| Summary: | Market-defining since it was first introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, et cetera Hill's: International Business is known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill's book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students. Show more Show less. |
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| Physical Description: | xxxi, 716 pages : color illustrations ; 29 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780078029240 0078029244 9780077140656 0077140656 |