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Made to stick : why some ideas survive and others die /

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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

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Bibliographic Details
Main Author: Heath, Chip (Author)
Other Authors: Heath, Dan, 1973-
Format: Software Book
Language:English
Published: New York : Random House, [2007]
Edition:1st ed.
Subjects:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Communication.
Human information processing.
Misinformation.
Psychology, Social
Communication
Mental Processes
77.60 social psychology: general.
Psychologie sociale.
Contagion sociale.
Effets de contexte (Psychologie)
Traitement de l'information chez l'être humain.
Information.
Mésinformation.
social psychology.
communication.
diffusion of information.
human behaviour.
Human information processing
Social psychology
Ideeën.
Verspreiding.
Communicatie.
Contexteffecten.
Socialpsykologi.
Kommunikation.
Audiobooks
Audiobooks.
Livres audio.
Online Access:Sample text
Table of contents
Authors' web site
Contributor biographical information
Publisher description
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by Heath, Chip, Heath, Dan, 1973-
Published 2008
Book
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