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The advertised mind : groundbreaking insights into how our brains respond to advertising /

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Bibliographic Details
Main Author: Du Plessis, Erik (Author)
Corporate Author: Millward Brown (Firm)
Format: Book
Language:English
Published: London ; Sterling, Va. : Kogan Page, 2005.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Publicité > Aspect psychologique.
Publicité > Recherche.
Traitement de l'information chez l'être humain > Recherche.
Advertising > Psychological aspects
Advertising > Research
Human information processing > Research
Hirnforschung
Werbung
Reclame-industrie.
Effectiviteit.
Online Access:Dawsonera
Table of contents
Table of contents
E-book
Publisher description
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Description
Item Description:"Millward Brown."
An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Physical Description:xxiv, 232 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages 221-226) and index.
ISBN:0749443669
9780749443665